Increasing Home Value with Fresh Paint

How a strategic fresh coat of paint can significantly boost your property value and ROI.

Introduction

If you are planning to sell your home, you are probably looking for the highest Return on Investment (ROI) possible. You could renovate the kitchen ($30,000) or finish the basement ($50,000), but the data shows that one of the best investments is also one of the cheapest: Paint.

A fresh coat of paint signals to buyers that the home has been well-maintained. It removes odors, covers scuffs, and makes the space feel brand new.

Here is how to use paint to maximize your sale price.

The “Greige” Advantage

When you are living in a home, you should paint it whatever color makes you happy. But when you are selling, you need to paint it a color that makes buyers happy.

Right now, that means “Greige” (a blend of gray and beige) or warm whites.

Why it works: These neutral tones act as a blank canvas. They allow buyers to envision their own furniture and art in the space without fighting against a bright red dining room or a lime green nursery.
Top Picks: Sherwin Williams Agreeable Gray SW 7029 or Repose Gray SW 7015.

Curb Appeal Starts at the Front Door

You only get one chance to make a first impression. If your front door is faded or peeling, buyers will assume the rest of the house is neglected too.

Painting your front door a bold, crisp color (like charcoal, navy, or even a classic red) can instantly boost curb appeal. It’s a weekend project that can add thousands of dollars in perceived value.

Try: Tricorn Black SW 6258 or Naval SW 6244.

Don’t Forget the Trim

Nothing makes a house look older than yellowing, chipped trim.

If you can’t afford to repaint the entire interior, focus on the trim and baseboards. A coat of bright, semi-gloss white on the woodwork makes the walls look cleaner by contrast. It frames the room and gives it a high-end, custom look.

Exterior: The Big Ticket Item

Painting the entire exterior is a larger investment, but it pays off. Consumer Reports suggests that painting the exterior can increase the value of your home by 2-5%. On a $500,000 home, that is a $10,000 - $25,000 increase in value.

Conclusion

Paint is “money in a can.” It is the most cost-effective way to erase years of wear and tear and present your home in its best possible light.

Getting ready to list? Canvas Home Painting works with real estate agents and homeowners to get properties market-ready fast.